Chris McCrae


Chris McCrae
Social Entrepreneur, Writer, economist, mathematician and Cambridge Graduate Chris Mcrae has a passion to create a Global sustainable Society and Environment
Please review carefully his Web Sites and Global networking.

email: us 301 881 1655 DC

As a mathematician who earned a postgraduate certificate in statistics at the University of Cambridge, Chris is developing his third career shift as well as a lifelong fascination. His careers : researching societal responses to the biggest new product introductions of corporations which up to the end of the 1980s led chris to project work in over 25 countries; authoring 3 books on corporate brand architectures and consulting on this up to the beginning of this decade including periods at the management consultancy of a Big 5 accounting firm and the world's largest communications agency; helping to develop the missing maths required to resolve the corporate governance crises of unseen wealth : intangibles, transparency, sustainability.

His fascination has been the revolution of networks. Chris' first job in the early 1970s was with the UK's national development program in computer assisted learning networks. It was clear that networks were a revolution in the making.

As he discussed this with his father Norman Macrae who deputy edited The Economist from the 1950s to 1980s, they became ever more certain that networks would be the biggest change ever to hit one generation of humanity.

And in the Orwellian year of 1984, their book timelining the crisis waves up to 2024 of succeeding or failing to sustain a world where 2 million global village economies thrive was published in 5 languages. This was both the final work in a trilogy on Entrepreneurial Revolutions written by Norman and the book that started the death of distance future history genre popularised currently by Thomas Friedman's The World is Flat.

As a collaboration entrepreneur his most urgent project is to find world's most productive & demanding youtube videos and adopt those you want to socially network;

He plays this at
His father Norman McRae worked at The Economist for 40 years. In his last decade he penned the Entrepreneurial Revolution trilogy connecting interviews with over 1000 hi-trust entrepreneurs his life had questioned The final part of this trilogy was a 1984 future history Chris co-authored on whether the Death of Distance generation would be sustainable or not?

According to their original timelines -as well as 25 years of subsequent debates : 2007-2015 will be the period of tipping points which will systemise which end humanity means to sustain?

Either there will be no more generations after 2100 or there will be a golden era when every child is born free to produce and demand to their hearts content; Chris says -

-if you ever accept one idea from systems theory, I pray it be that you know that globalisation is a system that can only spin one of two opposite ends; As we get pervasively interconnected, we can compound no in-between futures ; We either map win-win-wins for everyone which incidentally will not cost transparent rich people anything or we exponentially compound the loss of every living resource. As I have a 10 year old daughter to suatiain and invest in: the second scenario is utterly unacceptable to me and anyone I network

In much of the corporate world, people think nothing of spending a billion dollars a year on ads to global brand .How do we do global branding at no cost when the info and network is life critical and needs degrees of separation reduced to as near as zero as vital truth must flow



There are four basic and primary things that the mass of people
in a society wish for: to live in a safe environment, to be able to work and provide for themselves, to have access to good public health and to have sound
educational opportunities for their children. Currently we as a society may be
struggling in each of those four areas, but we must remain confident that with the personal commitment of each and every one of us we can and will overcome the obstacles towards development Quote Mandela

Norman Macrae Web Site

Norman Macrae joined The Economist in 1949, and retired as the deputy editor of what he called "the world's favourite viewspaper" in 1988. During that time, he wrote extensively on the future of society and the impact of technology.

What's the greatest purpose any specific global market sector could sustain for humanity? And once we have communally agreed that, how do we plant an economically viable organisation to compound that most humanly sustaining purpose

Does your city or place have a revolutionary economist standing up openly for economics by and for the people. Imagine what connectivity differences social networks out of a place can have if world citizens have voted their trust into such a connecting person versus if your place does not have an agent of economics for and by the people - United Peoples: Investigation Sponsor Journalists for Humanity

Where are tomorrows Florence Nightigales & Mother Theresas? Who loves the world's poorest children most practically? ....How do we transform infrastructures where man has raped nature? How can we transform the 21st C from the hangover of women owning only 5% of world assets? What is the world's bank revolution in Empowerment Economics all about? How does this match with service and networking economies whose entrepreneurs value systems which empower emotional and social intelligence?

Mapping Educational Truths are connected by Nelson Mandela and Mahatma Gandhi

Our mapmakers believe that these 2 people's connections were so huge and systemic that they do not fit our standard profile entries. If Gandhi or Mandela matches an interest of yours, why not contact us at You can see one of the grids we are linking round to explore Mandela networks at

Oxbridge Alumni Vote for World Changers Leagues & Travel Guides
There is a difficulty that since the internet and its single generation challenge to integrate local to global was always going to be an unprecedented media revolution, this coordinate of system transformation is not being transformed transparently - what would happen if America celebrates African Idol

On April 25, 2007, America's knowledge of the world changed. For the first time, 35 million youthful viewers (of America Idol Gives Back) saw stories of what life is truly like for many African children. Of course a new awareness is only a start. But is is a collaboration flow to build on and network with - are you interested in helping with any of the 6 main challenges we have recalled ? If you are, or if there are other priorities you are networking collaboration around, do connect with us at One of the main sources of the stories was Kibera, a slum in Kenya with 1 million people including 50000 orphan children. If you want to understand more about helping those brave young Africans our focus on these connections is at If you are interested in understanding what roles youth and media heroes can uniquely contribute, you may want to visit our 20 years of work in helping communities certify sustainable world class brands or our 5 year long maps of how participant and reality tv connect around - star of american idol gives back asks

... affiliate asked Solar Architect Rick Nelson, designer of the greenest 100 person ampitheatre which is premiering alongside the Queen Elizabeth Hall on London's South Bank : Can solar architects help change slums like Kibera using a mixture of the Green in the City designs being used in London and his changemakers solar garden entry for Africa?

He said: There is a great potential that SolaRoof can change the lives of those people, including orphans as shown in the American Idol UTube item, who are struggling with such desparate poverty and living in slum condtitions. If there could be found some champions for solaroof that would support the pioneering of this application then I would give it the highest personal priority.

When we consider the difficult challenges presented by the physical circumstances of worldwide slums and the rate at which these slum conditions are expanding even more quickly than the growing trend of urbanization, then it is very strategic to have solutions that can be replicated. I am certain that the solaroof solutions can inject a new pattern for built environment design for the poor. The big problem is that there is little to no "design" for the poor - our concepts for construction of developed for the rich and the poor get only the leavings from activities of those who live on the other side of the poverty gap - a gap between rich and poor that is growing wider all the time.

I believe that SolaRoof can bring solutions that work with the communities - meeting them where they are are and able to immeditately make a difference in qualtiy of life. How plants - and the "free" resources and benefits that they bring - can be integrated with dwellings and habitat is largely a "know-how" that can be pioneered and developed through collaboration. We have talked about building, through such collaboration, a "Knowledge Oasis" within the slum area that is a demonstration of the "Plant a SolaRoof" theme. Across the other side of the poverty gap we have a very similar purpose for the London South Bank, which we are calling "Green in the City". The twinning of these projects would produce a dynamic spark of insight and understanding about the new challenges of sustainable living. The Knowledge Oasis also a "green oasis" in the urban grey zone. - news of where people are debating crises of media

Among smart nations, until tonight America's tv must rank as contender for most generation dumbing down (on topics such as cross-cultural love, redusing money spent on arms and big business transparency) in the world. The purpose of this thread is to encourage links between those who want to see everything changes from tonight on. Mass media's tipping point.

If you see advance news of a smart tv program that might contact with one of the issue threads at onet or with cooperation with world citizen networks and their maps, please log it up.

8.00 A American Idol introduces 32 million youthful americans to stories of africa's child; continued tomorrow which is also malaria global awareness

In which of 2 worlds do you want to live:
where profit comes first?
where life comes from first?
Sponsored by World Social Forum Kenya 2007: pre-forum debating spaces: omidyar changemakers ... (help us list )

How many Gandhian truth valuing leaders govern your biggest organisations? If your city's hi-trust valuation analysis is abysmal, will you sustainably invest in true leadership? Do now or lose your childrens peace? Anyone sharing 4 hours with S. Africa ashokan Myrna Lewis of can understand

Where are deepest reconciliation practices born? EXPLORE every hemisphere! eg Out of Melbourne, Australia =social nets of doctors communing hippocratic oath above money, & youth dedicated to voluntary service make hi- trust connectors especially joining up Gandhians - Ahmedabad 07

Where do wars come from? In millions of hours of interviews of people in communities, not individual beings but some types of .gov is consensus. If we then ask what have global .com had to do with warmaking or peacemaking in last 20 years, the inconvenient truth is because most do not integrate compound sustainability into their governance models .Our largest corporations have not helped with peacemaking & in some sectors through environmental or other social pollution they have aggravated loss of peace. This leads to conclusion that a 3rd typology - call it world citizen nets -is needed as antidote to other two.

One question we've researched is what do citizens believe their region can uniquely contribute to peace. Mapped this way:

India has brought cross-cultural education paradigms of Gandhi & others;

Bangladesh innovated superb micro-sustaining economic pathways out of poverty & to peace;

west usa extraordinary philanthropic & new media resources should its lead citizens pitch these in;

East USA has catalogued social entrepreneur maps & evolved grassroots summits like ClintonGI;

Germany is epicentre for transparency;

UK can bring world's largest non-commercial broadcaster (public world service)

if only, affilates et al can make peace olympics as exciting to interact with as spectator sports- peace needs to wave through media and .edu if only we focus on flows of "knowledge that liberate us". M.Gandhi - a member of networks

Ways you could help women start the world of 2007 according to world vision online

Passports to Sustainability

For Collaboration City London, 2012 is a magic date. Before the Olympics we invite all world citizens to determine whether sustainability's future has been discovered. If not, we will petition for the closure of the BBC or the change of the world's largest public broadcaster's programming from trivial pursuits like sports to actionable debates until human sustainability networks are mapped and accessible to all. Up to 2012, please register network events that you see as most relevant for